In this episode, MassMutual‘s Brian Trzcinski welcomes Laurie Barkman, aka “The Business Transition Sherpa” to discuss some key topics from her book The Business Transition Handbook. Hear Brian and Laurie discuss why business owners view “transition” as a negative term and how an owner’s mindset about transition–both positive and negative–can impact their business’s value, transferability, and future success.
Dive into the secret strategies on how family businesses can achieve 2X growth while maintaining control over relationships, messaging, and future direction.
